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Branding

Branding a new line of hosiery. Created specifically for women of colour, by women of colour.

Branding and packaging for an Australian-based company focusing on creating a new line of hosiery, designed specifically for women of colour.

Date
March 2020
Client
Mellanin

First, a memorable identity was developed and needed to accurately represent the brand along with it's target audience.

The website had to make it easy for customers to make their orders online. Photography, colour and size options are some of the basic and most important information that had to be presented clearly and accurately.

The packaging design is also crafted to help the brand stand out and show the uniqueness of it's target audience.

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